About Hella Paisa
Welcome to HellaPaisa.com! ~Mas Cultura, Menos Moda~ is our motto. Our goal is to knock down walls, barriers and stereotypes of what it is to be "paisa" (derived from the word "paisano") and embrace it as a positive movement to spread unity amongst all Latinos, not just Mexicans.
Dictionary.com states a paisano is a "peasant", however, us real paisas know that a paisano is a brother/sister, or friend/homie who is from the same origin as oneself. The word "paisa" has too often been used in place of the derogatory term "wetback", or being "fresh from the border", so we want to flip it on them, embrace it and wear it proudly!
About Our Merchandise
It's not just a brand, it's a lifestyle! We work hard to provide our clients with unique and original gear to proudly display their Latin heritage (again, not just Mexicans) wherever they go. From original concepts, industry leading designers, top of the line photographer/web-designer and in-house production...
Hella Paisa is sure to become a brand that will never go away. Lastly, we take extreme pride in providing a wide range of sizes (from small to 5xl) as we all know, our paisas come in all shapes and sizes.